SEO Hype Log
There is certainly a huge amount of hype in the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be technical but only usually when you got it drastically wrong in the beginning – your internet site that is. If you did not engage an Search engine optimization consultant to provide you with the run down BEFORE you started building then you most definitely ended up with a website punctured with a zillion Search engine optimisation holes. These websites normally takes some fixing without a doubt. Many web developers have no knowledge with regards to Search engine optimization and what they do know they infrequently implement because they are not requested to by you! Not employing an Search engine optimization advisor is like developing a 3 storey residence without having an architect and engineer and expecting the contractor to get it right – no way.
I come across a good SEO site once in every 100 sites. It is a very poor track record for web-developers. Nearly every other single web-site is a ship filled with holes sinking in the lower regions of page 196 of Google!
So apart from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google uses back-links a lot at the moment to judge a internet sites popularity. However, it is currently a piece of cake to create inbound links of high quality in significant volumes to unbalance the ranking game. Google knows it’s got to find the right way to balance this out. When it does, most people’s ranking will come crashing to the ground overnight.
On the other hand, Google always wants High quality content – the best it can display. If you have this, then because content is the only reason why we have search engines in the first place, your site will usually do well regardless of what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content is king within the Search engine optimization jungle. Ignore at your peril.
We battled to get content on customers websites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don’t think that anyone can simply just add content to a web page and miss out on the platform you will be adding it to. Google wants to make sure that the content material is not just the best for the search term requested, but it also delivers the very best user experience. So be sure to cross your T’s and dot your SEO eyes when it comes to making certain your internet site delivers the best experience such as doing these :
Make certain your server is quick – Google a short while ago added this one – upgrade today if it takes too long to download your webpages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful textual content on any page – the more the better for Google
Make certain that if you are utilizing a Website cms that the URL’s are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content to your website (maybe you have a flash site), then at least add a blog attached to your site – this helps a lot
When you next renew your current domain, renew not less than three years – after all longevity shows maturity and improves trust
Inbound links and more inbound links
And lastly do not cease back-linking. Right now it is the powerhouse for SEO but do not rely on this for the future.
So I hope this has helped ‘de-hype’ a few of the Search engine optimization resources available and helped you along the Search engine optimization road a bit further.
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